Investor Overview

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Confidential — For Prospective Investors

Neuhoff Ranch

An Invitation to Invest

"This isn't a venture deal. We're inviting you to be part of something genuinely special — a neighborhood institution in the making, in one of the DMV's most beloved communities, backed by two operators who know how to build things that last."

Del Ray's missing piece

Del Ray has incredible restaurants, beloved community events, and a fiercely loyal neighborhood culture. What it doesn't have is a home goods store that doubles as a venue and triples as a community hub. Neuhoff Ranch fills that gap — and it does it from a building that already tells a story.

Zero
Direct Competitors
In this category on Mt. Vernon Ave
5
Revenue Streams
Retail, bar, bites, events, programming
~Daily
Programming
Events that drive repeat traffic
$677K
5-Year RE Appreciation
On Del Ray property at 4%/yr
The Structure

PropCo LLC owns the building — 2100 Mt. Vernon Ave — held exclusively by the founders. OpCo LLC (Neuhoff Ranch LLC) runs the business and is where investors participate. The intercompany rent keeps the structures clean, the liability ring-fenced, and the investor position focused entirely on brand and operational upside.

Why Buy Beats Lease

Monthly debt service on the SBA 504 + 7(a) stack is $27,227. Equivalent market lease on 2,022 SF at $160/SF = $26,960/month. Ownership costs virtually the same as renting — except every payment builds equity in a Del Ray property. The founders also move in upstairs, eliminating a $4,500/month personal mortgage and adding $54K/year in effective income.

Three rooms. Five revenue streams.
One neighborhood institution.

Retail — Home Goods

Beautiful, affordable objects for hosting and homemaking across three distinct rooms — kitchen, dining, living. House label products (spice blends, linen, candles) at 70–80% margin. $700K by Year 3.

Bar & Small Bites

A back-of-house wine bar where every dish and glass is tagged for sale. NRG manages bar operations at 6% of gross sales. Small bites sourced wholesale from NRG. 66% blended margin.

Events & Programming

A bookable rear building and lush backyard — rare on Mt. Vernon Ave. Private hire at $800–3,000/event. Home School workshops at $45–85/person. 82% events margin. $225K combined by Year 3.

Revenue StreamYr 1Yr 2Yr 3Yr 5COGS
Retail — Home Goods & Entertaining$350,000$550,000$700,000$900,00045%→42%
Bar — NRG-managed (net of 6% fee)$55,000$75,000$95,000$120,00028%
Small Bites (NRG wholesale)$15,000$20,000$28,000$35,00045%
Events & Private Hire$50,000$100,000$160,000$200,00018%
Programming$20,000$40,000$65,000$100,00025%
Total Revenue$490,000$785,000$1,048,000$1,355,000~61% GM

Year 1 = ~6 months Thu–Sun soft open. Full operations from Year 2. Founders keep day jobs through Year 2 — zero payroll in OpCo until Year 3.

$3.737M all-in — structured to last

SBA 504 — Bank 1st Mortgage
50% of RE · 7.5% / 20yr · Secured by property
$1,562,500
SBA 504 — CDC 2nd Mortgage
40% of RE · 6.5% fixed / 25yr
$1,250,000
SBA 7(a) — Renovation Loan
Buildout & FF&E · 8.5% / 10yr
$500,000
Investor Equity
1.5% OpCo per $100K · 5% preferred return
$150,000
Founder Equity
LB + JG · Proceeds from home sale
$200,000
Total Capitalization
Equity = 9.6% of all-in cost
$3,662,500
All-In Project Cost — $3,737,500
Purchase price (negotiated)
84%$3,125,000
Renovation & buildout
6.7%$250,000
FF&E (bar, retail, events)
4%$150,000
Opening inventory
4%$150,000
Working capital (6 mo.)
2.7%$100,000
Soft costs + marketing
1.3%$62,500
The SBA 504 Advantage

The SBA 504 program enables owner-occupants to purchase commercial real estate with 10% down. The CDC 2nd mortgage locks in at 6.5% fixed for 25 years — a rare rate protection in any environment. LB's track record at NRG (including securing federal funding during the pandemic) makes this application compelling.

What investors get

This isn't a venture deal. We're not promising a 10x return or an exit event. We're inviting you to be part of something genuinely special — with a real preferred return, a stake in the brand, and Del Ray real estate as your downside floor.

5%
Preferred Annual Return
1.5%
OpCo Equity per $100K
Hard
Asset Backing
View Full Financial Model →

OpCo profitability path

OpCo pays full market rent to PropCo from Day 1 — $332K/yr escalating at 3% annually. No founder payroll in Years 1–2. Positive NOI from Year 3 onward as revenue matures and the business finds its stride.

Yr 1Yr 2Yr 3Yr 4Yr 5
Total Revenue$490,000$785,000$1,048,000$1,277,000$1,355,000
Gross Profit$296,350$479,500$669,750$816,000$866,650
Gross Margin60.5%61.1%63.9%63.9%63.9%
Rent to PropCo($331,941)($341,899)($352,156)($362,721)($373,602)
Payroll$0$0($125,000)($200,000)($200,000)
Other OpEx($50,800)($79,700)($90,960)($100,540)($107,100)
Net Operating Income–$86,391–$57,901
Net Operating Income+$101,634+$152,739+$185,948
Investor Preferred Distribution$7,500$7,500$7,500$7,500$7,500

Yr 1–2 NOI losses covered by $100K working capital reserve. Preferred distributions paid from reserve if needed. Full financial model available at financials.html.

Two people built for exactly this

Laura-Brynn Neuhoff — Co-Founder

Director of Operations at Neighborhood Restaurant Group — developing systems, training leaders, and driving KPI accountability across a portfolio of DC's most beloved hospitality businesses. Played a critical role in securing federal, state, and local funding for NRG during the pandemic. Over a decade in events and operations, including Snallygaster — the largest beer festival on the East Coast. Georgetown University, American Studies & Sociology. Del Ray resident.

Jonathan Greif — Co-Founder

Early team at Uber and Sweetgreen — two of the defining consumer brands of the last decade. Currently leading partnership development at an AI company. American University Kogod School of Business. Brings a decade of startup, growth-stage, sales, and marketing experience, and the relationship-building instincts that make a business more than just a business. Del Ray neighbor and firm believer that the best investment you can make is in your own backyard.

Why These Two

LB brings the operational infrastructure — systems, training, financial management, and the hospitality credibility that makes the NRG bar partnership possible and the SBA application compelling. Jonathan brings the growth and brand playbook — early-stage instincts, partnership development, and the marketing sensibility that turns a store into a movement. Together they cover every dimension of what this concept requires.

Ready to be part of this?

A full financial model, the property details, and a conversation are all available. Reach out directly — we'd love to tell you the rest of the story in person.

hello@neuhoffranch.com Full Financial Model → The Duchess →