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The Duchess of Del Ray

The story of 2100 Mt. Vernon Ave — the building, the neighborhood, and why this is exactly the right home for Neuhoff Ranch.

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The Property

The Duchess
of Del Ray

2100 Mt. Vernon Ave · Alexandria, VA 22301

"A Victorian four-square built in 1914. Over 110 years of history on Del Ray's main street. A home — which is exactly what this business is about."

1914
Year Built
110+
Years of History
5,500
Total Sq. Ft.
12
Parking Spaces
Why This Building

The dream of the Duchess

We adore Del Ray. We never want to leave it. We want to raise our family here, grow old here, and be woven into the fabric of this neighborhood for the rest of our lives. That's not a business strategy. That's just true.

So when we started dreaming about what Neuhoff Ranch could be, the question was never really "where should we put it?" The question was "how do we make it permanent?" How do we make something that belongs here as much as we do — something that brings the community together and strengthens the human connection of the community?

We believe the answer is 2100 Mt. Vernon Ave. A corner building that has stood on this street for over a hundred years, with rooms that were already a kitchen, a dining room, a living room. The bones of Neuhoff Ranch were already there. We just had to see them.

"To live above your business, on the avenue you know, in a building that's been part of this neighborhood for over a hundred years is a declaration of love for such a special place."

At a Glance
◆
Built in 1914 — a Victorian four-square with over 110 years of history on Del Ray's main street.
◆
Corner location at Windsor & Mt. Vernon — the most visible position on the avenue.
◆
14,289 SF lot across 5 commercial lots with a main building, rear structure, and lush backyard.
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12 parking spaces — a genuinely rare asset on Mt. Vernon Ave and a real competitive advantage.
◆
Residential above — LB and Jonathan will live here, raise their family here, on the avenue.
Why It Fits

A building that reflects the brand

Neuhoff Ranch is about home — homegrown hospitality, hosting, and entertaining. The Duchess isn't just a commercial space. It is, literally, a home. Built as one, lived in as one, and now becoming one again in the fullest possible way.

01
It's a home
The building was designed as a residence — the rooms on the first floor are already a kitchen, a dining room, a living room. We're not converting a retail box. We're breathing new life into rooms that already know what they're for. The concept and the building were made for each other.
02
Southern warmth meets international craft
LB grew up in Dallas. Jonathan grew up in New Jersey. Del Ray sits beautifully between those worlds — warm and unpretentious, with a taste for things done with care and quality. The Duchess reflects that duality: a Southern instinct for gathering, a Northern and international eye for design and craft.
03
Historic, like the neighborhood
Del Ray's character comes from its early 20th century bones. The Duchess — built in 1914, over 110 years ago — is part of that story. Walking into a 110-year-old home to buy a handthrown bowl or attend a supper club is exactly the kind of layered, irreplaceable experience that can't be built in a newer building.
1914

Over 110 years
on Mt. Vernon Avenue

This building has seen Del Ray become what it is. It predates the neighborhood's annexation by the City of Alexandria and every wave of change since. When Neuhoff Ranch opens its doors here, it will be the newest chapter in a very long story. We intend to write it well — and stay long enough to see what comes after.

The Neighborhood

We never want to leave.
So we're putting down roots.

Del Ray is the kind of neighborhood people move to and never want to leave. The neighbors know each other. The restaurants are full of regulars. The Saturday Farmer's Market is a social event as much as a market. First Thursdays turn the whole avenue into a block party.

We are part of this community — not as observers, not as transplants with a business idea, but as neighbors who are raising a family here, who walk these streets daily, who eat at these restaurants and support these shops. Neuhoff Ranch isn't an outside concept coming in. It's an inside idea finally getting a home.

To be such a critical part of the community by living on Mt. Vernon Avenue — above the store, on the avenue, visible and present and invested — is an extraordinary opportunity. It's how you become woven into a place. It's how you earn the right to call it yours. And it's how you make something that lasts.

Del Ray by the Numbers
$112K+
Median HH Income
Zero
Home Goods Competitors
6×/yr
First Thursdays
52×/yr
Saturday Markets
The Amazon HQ2 Effect

Adjacent National Landing is home to Amazon's HQ2, generating sustained income growth in the immediate trade area. Del Ray is the neighborhood those households want to live in. The demographic tailwind for an accessible luxury home goods concept is real, growing, and right here.

The Space

Room by room

The first floor of a 110-year-old Victorian isn't one open plan. It's a series of distinct rooms with character and history. That's not a constraint. That's the entire concept.

1,075 SF · Ground Floor
Retail + Bar
Three rooms — The Kitchen, The Dining Room, The Living Room. Each with a distinct product focus. The back opens to the wine bar: small bites and wine on the tableware you can take home.
947 SF · Rear Building
The Event Space
A separate rear structure for private events, Home School workshops, Ranch Table dinners, and brand buyouts. Flexible layout: long table, classroom, or cocktail. Up to 30 seated indoors.
Outdoor · Rare on the Avenue
The Garden
A lush backyard that almost doesn't exist in Del Ray. String lights. Farm tables. Up to 50 seated. April–October primary season; heated tent for the shoulder months.
Upper Floor
Home
LB and Jonathan move in. They raise their family on Mt. Vernon Avenue. They are neighbors before they are owners — present, invested, and visible on this street every single day. They also eliminate a $4,500/month personal mortgage, adding $54,000/year in effective income that helps service the SBA debt and get the business to profitability faster. The personal and financial case are the same case.
The Financial Case

Owning beats renting —
and the numbers prove it

Buy vs. Lease — Side by Side

Monthly SBA debt service: $27,227. Equivalent market lease on 2,022 SF at $160/SF: $26,960/month. Ownership costs the same as renting — except every payment builds equity in a Del Ray property appreciating at 4–8%/yr.

The Live-Above Advantage

By moving in upstairs, LB and Jonathan eliminate their personal $4,500/month mortgage. That's $54,000/year that helps service the SBA debt, cover early operating gaps, and accelerate the path to profitability — while they build a life on the avenue they love.

MetricValueNotes
MLS Asking Price$3,495,000Corcoran MLS #100157023, March 2026
Negotiated Purchase Price$3,125,00010.6% below ask
All-In Project Cost$3,737,500Incl. reno, FF&E, inventory, working capital
Monthly Debt Service (SBA 504 + 7a)$27,227Three tranches combined
Equivalent Market Rent (2,022 SF @ $160/SF)$26,960/moOwnership costs virtually the same as leasing
Live-Above Annual Benefit$54,000Founders' personal mortgage eliminated
Est. Value Year 5 (4%/yr)$3,802,040Conservative — Del Ray has historically appreciated faster
5-Year Appreciation+$677,040On the PropCo asset
DSCR Path — SBA Minimum 1.25x
Yr 1
0.68x
6-mo soft open
Yr 2 + LA
1.36x
✓ Clears threshold
Yr 3
1.40x
✓ SBA milestone
Yr 5
1.75x
✓ Mature ops

LA = Live-Above benefit ($54K/yr). Red line = SBA 1.25x minimum. Full model available at financials.html.

The Vision

"In ten years, people will say Del Ray wouldn't be Del Ray without it."

The Duchess of Del Ray is more than a building. It's the anchor. The gathering place that was missing and now can't be imagined as missing. It's where we want to live. Where we want to raise our family. Where we want to be a critical, permanent, beloved part of this community.

A home. For a business about home. On a street we love. Built in a building that has been standing since 1914 and will be standing long after us.

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